Facebook will open Facebook Instant Articles to all publishers, effective April 12, 2016. Facebook Instant Articles was built to solve the problem of slow loading times on the mobile web created a problematic experience for people reading news on their phones. With Instant Articles, publishers will have full control over the look of their stories, as well as data and ads.
All Publisher will have the ability to bring their own direct-sold ads and keep 100% of the revenue, and track data on the ads served through their existing ad measurement systems, or they can monetize their content through the Facebook Audience Network. Additionally, publishers can use their existing web-based analytics systems to track article traffic or use third-party providers. They can do all this while accessing a rich suite of multimedia tools to create dynamic, interactive stories, that will load quickly everywhere on Facebook, regardless of where in the world their readers are.
Finally, I’m delighted that Facebook Instant Articles gives Publisher like bloggers the opportunity to earn money on Facebook!
Stay tuned! 😉