A lot of websites are using Google Analytics for tracking traffic. And also, a lot of Websites are using Facebook Ads to promote their website or to drive potential customers to their online shop. Wouldn’t it be great to measure the success or return of investment of on ad on Facebook by analyzing the click through rates? However, it doesn’t work natively to track Facebook ads in Google Analytics. What you need for tracking is an ad specific custom Google Analytics URL. Read more
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