Google is changing the way how to display ads on desktop Search results worldwide. Right side ads are not shown anymore. Before the change, 3 ads were shown on the top of the desktop search result and a bunch of ads on the right side. The roll out is starting today with showing 4 ads on the top of the desktop search results and no ads on the right side. Google Local Business information and Google Shopping results will still be displayed on the right side.
The Google change in ad display was confirmed by Search Engine Land. And the first changed Google Search results can be found:
If you’re looking for a “trip to New York” you can see that only 4 Google ads are displayed on the top of the Google search results:
In contrast, if you’re seeking a “trip to Barbados all inclusive”, you will still get 3 ads on the top and a bunch of ads on the right side of Google Search result:
Google change in ad display will be rolled out completely worldwide within the next few days, stopping to display ads on the right side of the Google search results. I assume that this will increase the ad prices dramatically. One single winter is obvious: Google!
Stay tuned! 😉